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Asia Direct Selling
Services
Finance and Taxation
Not managing cash flow due to poor financial management and forecasting and
not understanding the local tax regimes.
Singapore
Indonesia
Vietnam
Philippines
Malaysia
Hong Kong
Macau
China
Taiwan
India
Thailand
Japan
South Korea
Myanmar
Maldives
Sri Lanka
Laos
Cambodia
Brunei
Pakistan
Common Mistake:
Solution:
Most companies put their focus on sales only and this translate to the type of country managers they
hire. We have seen many country managers who are great on stage but don't know what is an income
statement and a balance sheet. For many companies who are not large, they also do not employ
financial controllers in their markets.
As a result, we have seen companies who don't know if they are making or loosing money in their
markets. The country managers themselves also do not know. They think they are doing a great job
and are expecting a big bonus when in fact they are loosing money. Before they know it, run into cash
flow problems. The other problem is not understanding the local tax regimes and paying tax
needlessly. There are generally accepted means to reduce tax through transfer pricing, tax treaties,
finding deductibles etc.
We have the experience of managing markets in Asia and their financially controllers. We have also
developed simple financial templates to allow reporting, tracking and for
the country managers to execute and better understand their financial situation.

