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ads consulting
Asia Direct Selling
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Services
Offices
Too anxious to lease offices, do extensive renovation, hire staff and getting
stuck with high fixed cost and amortization.
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Singapore
Indonesia
Vietnam
Philippines
Malaysia
Hong Kong
Macau
China
Taiwan
India
Thailand
Japan
South Korea
Myanmar
Maldives
Sri Lanka
Laos
Cambodia
Brunei
Pakistan
Common Mistake:
Solution:
One of the first thing companies think of when doing international expansion is to rent offices. When in
fact, it should be the last thing.

An office, together with the staffing and leasehold improvement, is fixed and capital cost, which should
be avoided until there is certainty that the market is viable and sustainable. Many direct selling
companies see their golden days during the pre-launch period. After the officially launch, sales start to
decline. Inevitably, they then need to start cutting cost.

We have seen our fair share of companies that start off in big offices and then downscale overtime.
The rumor in the market whenever a company downsizes its office is that it is pulling out of the market.

Our solution is to support your operations during the early stages without any fixed cost, which include
offices. You can still operate officially but with outsourced services. Only when the market is
certain to be viable, should big investments like the leasing of offices and hiring of staff commence.
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