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@ Home
The concept of @ Home (At Home) is to expand the mode of distribution
for companies in the retail industry. It leverages distribution by direct
selling, either multi-level marketing (MLM) or single-level marketing, to
compliment existing retail stores.
The direct selling industry, primarily MLM, is one of the fastest growing
industries in Singapore. Since the law was amended in 2000, and
revised in 2002, the industry has grown to an annual sales revenue of
S$500 million, with about 400,000 distributors in Singapore.
With the use of the @ Home concept, retail companies will be able to
expand their sales from retail stores to distributors who would consume
and sell the company's products in their own homes or on a person to
person basis.
Referral marketing, or sale through word-of-mouth, is known as the most
effective form of marketing. Coupled with the opportunity to run a
business, companies adopting the @ Home concept will not only be
able to increase their sales channel, they will also be able to develop
loyalty in their distributors/customers.
ADS Consulting
We are a consulting company that helps direct selling companies grow
their business and non-direct selling companies to get started in this
industry. The @ Home concept of combining retail with direct selling is a
novel concept to leverage the best of both worlds. It is currently used by
a select few companies in Europe and US and ADS Consulting is
developing the concept for Asia. For details about our services, click on
Services.
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